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This web site had the following in the web site, "More than 2100 unique locations, 1000 items and 150 different zombies and lots of other enemies." We saw that the web page stated " Experience survival horror roleplaying with thousands of other players." It also said " Zombie Pandemic was a free to play and browser based MMORPG. You could play directly from your browser. As a survivor you had to scavenge for ressources and build your own safehouse. Play from anywhere, anytime. Explore the dynamics of a multiplayer survival horror browser game." The header had zombie as the highest ranking optimized keyword. It is followed by undead, living dead, and horror which isn't as ranked as highly as zombie. The next words fb.zombiepandemic.com uses is free game. rpg was included and could not be understood by search crawlers.